United Airlines Elevates Passenger Safety with Immersive New Onboard Safety Video
In a significant step towards passenger safety and engagement, United Airlines has introduced a groundbreaking onboard safety video, ‘Safety in Motion.’ Premiering on May 25th, the video is a testament to United’s unwavering commitment to providing a safe and seamless travel experience.
Inspired by the synchronized efforts of United’s employees, the video features real staff members delivering precise and user-friendly demonstrations of essential safety protocols. This innovative approach replaces traditional safety videos with an engaging narrative, making it easier for passengers to absorb and retain critical safety information.
United collaborated closely with the Federal Aviation Administration (FAA) to ensure the video’s adherence to regulatory standards. The process involved rigorous reviews of the storyboard and script, ensuring the video meets FAA regulations while delivering clear and concise safety instructions.
To cater to its diverse fleet of aircraft, United has produced 171 tailored versions of the safety video, accommodating 20 different seating arrangements and available in 18 languages. This comprehensive approach ensures that every passenger receives the necessary safety information, regardless of their language or seat location.
The video’s captivating journey features a Rube Goldberg machine with 12 unique components, through which a ball navigates, representing the critical safety protocols demonstrated by United staff. This innovative concept adds an element of fun and engagement, making the safety demonstration more memorable and impactful.
Over 1,000 real dominoes were used in the production, adding to the video’s authenticity and charm. The team’s dedication to detail is evident in every aspect of the video, from the seamless camera work to the inclusion of ‘Rhapsody in Blue,’ a century-old song by George Gershwin that has been a consistent element in United’s safety videos over the years.
United’s unwavering commitment to safety extends beyond this innovative video. The airline invests heavily in employee training to ensure that its staff is well-equipped to handle any emergency situation. This includes simulator training, qualification renewals, and specialized aquatic center training for safe plane evacuations in water scenarios.
United’s dedication to safety is reflected in its recent expansion of its Flight Training Center in Denver and the expansion of its Inflight Training Center in Houston. These investments demonstrate United’s commitment to providing its employees with the resources and training they need to deliver a safe and secure travel experience for every passenger.
United Airlines’ new ‘Safety in Motion’ video is a testament to the airline’s unwavering commitment to passenger safety. By engaging passengers with a captivating and informative safety demonstration, United is taking a proactive approach to empowering passengers and ensuring a safe and enjoyable travel experience.
