Urban One Expands Spanish-Language Programming with La Mega Media Agreement
Urban One, Inc. is making a bold move to expand its reach into the Spanish-language market. The company has announced a Local Management Agreement (LMA) with La Mega Media, Inc. and Lazo Media LLC, marking a significant step towards offering more Spanish-language programming in its Ohio markets and extending its reach to Indianapolis.
Effective immediately, Urban One will own and/or operate stations under the La Mega brand in Cleveland, Columbus, Cincinnati, and Indianapolis. This strategic move positions Urban One to better serve the growing Hispanic communities in these key markets.
Adding to the excitement, Claudia DeLeon, formerly the Chief Operating Officer of La Mega Media, has been appointed Vice President, General Manager of the Cleveland market, and Head of Spanish Broadcast Operations for Urban One. DeLeon brings a wealth of experience and expertise to Urban One, bolstering the company’s commitment to providing high-quality programming to Hispanic audiences.
“We are thrilled to align with such a well-established brand in Ohio, one with a legacy of dedicated service to Hispanic communities in Cleveland, Columbus, and Cincinnati. Equally exciting is the addition of Claudia DeLeon, a seasoned executive who brings a wealth of experience and talent to our team,” said Eddie Harrell, Jr., Co-President of the Audio Division. “Adding La Mega to our portfolio further strengthens our business footprint and enhances our offerings to reach minority communities across these key markets.”
The La Mega brand will broadcast on the following frequencies in each market:
*
Cleveland, OH:
1300 WJMO-AM*
Columbus, OH:
107.1 & 103.1 WWLG-FM & WWLA-FM*
Cincinnati, OH:
101.5 WIZF-HD2-FM*
Indianapolis, IN:
105.1 WHHH-HD2This rebranding represents a significant investment in Urban One’s Spanish-language media presence, reflecting the company’s dedication to meeting the evolving needs of its audiences.
“This rebranding marks a significant enhancement to our Spanish-language media presence in Ohio and Indianapolis, aligning with the needs of our audiences and meeting the growing demand in these rapidly expanding Hispanic communities,” said David Kantor, Radio One Division CEO. “Our goal is to deliver high-quality, culturally relevant programming that reflects the vibrant and diverse lives of our listeners. Through this arrangement, we can better serve Hispanic audiences in each market, connecting communities with music, news, and content that speaks directly to them.”
This transition sees Urban One operating under the La Mega brand on these stations, discontinuing the La Grande brand. Urban One now owns and/or operates Spanish-speaking radio stations in Cleveland, Columbus, Cincinnati, and Indianapolis, alongside Telemundo television affiliates in Columbus and Indianapolis.
About Urban One, Inc.
Urban One, Inc. is a leading diversified media company that primarily targets Black Americans and urban consumers in the United States. The company boasts a portfolio of assets that includes the popular TV One network, CLEO TV, a network reaching nearly 41 million households, and a robust radio and television broadcasting division operating in major African American markets across the country.
Urban One is committed to delivering high-quality programming that reflects the diverse lives of its audiences. This latest expansion into the Spanish-language market is a testament to the company’s dedication to serving a wider range of communities and providing valuable programming to all.
