Usain Bolt, the legendary sprinter, has been named the official ambassador for the upcoming ICC Men’s T20 World Cup, co-hosted by the West Indies and the United States taking pace from June 1 to 29.
Bolt’s passion for cricket and global appeal promise to ignite the tournament and propel the sport into new territories.
Bolt’s role goes beyond a mere title. He’ll be a driving force in promoting the event. Look for him in a cameo appearance alongside Caribbean music giants Sean Paul and Kes in the official anthem’s music video, released next week.
But that’s not all. Expect to see Bolt cheering on the Windies at key matches and participating in fan engagement events, particularly in the USA, where cricket is poised for a significant leap.
The US represents the biggest untapped market in the world of sports. Bolt sees the T20 World Cup as a catalyst for cricket’s inclusion in the 2028 Los Angeles Olympics. He envisions “dancing, music, and high energy” during the Caribbean matches, believing the event will be a turning point for the USA as a major cricket hub.
With Bolt on board, the T20 World Cup 2024 promises to be an electrifying affair. His star power will not only amplify the excitement for fans worldwide but also propel cricket into a new era, particularly in the USA.
