The Out of Country Board Meeting commenced with strategic meetings and roundtable discussions focused on business development. This was followed by a dynamic buyers and suppliers marketplace facilitated by Visit Portugal, where 34 local Portuguese suppliers engaged in personalized discussions with participating tour operators. These interactions aimed to foster and strengthen valuable partnerships between the stakeholders.
USTOA Chairman Dana Santucci, executive vice president of EF Education First, said, “There are so many highlights from the week, especially the engaging discussions around sustainability and the opportunities to foster new connections while exploring some of central Portugal’s breathtaking landscapes, historic sites, cultural wonders and hidden treasures.”
Participants in the event immersed themselves in Portugal’s cultural and historical treasures through a diverse range of activities. These included exploring the UNESCO-listed Monastery of Alcobaça, indulging in wine tasting amidst the vineyard gardens of the Dão Region, taking a leisurely walking tour of Aveiro, and engaging in various other enriching experiences throughout their visit.
“The 2024 USTOA Out of Country Meeting event held in Portugal represents a pivotal moment for Visit Portugal to showcase the diverse and rich offerings of our country, especially in the Center of Portugal,“ stated Carlos Abade, president of Visit Portugal. “By hosting this influential gathering, we aimed not only to strengthen our connections with major US tour operators but also to illuminate the unique opportunities that our local suppliers presented. Through such partnerships, we are crafting a more dynamic and inclusive narrative for Portugal’s tourism, ensuring that every visitor can enjoy a truly authentic and memorable experience.”
Raul Almeida, president of Center of Portugal Tourism Board added, “This collaboration with USTOA is a testament to our commitment to showcasing the diverse offerings of the Center of Portugal. By inviting tour operators to experience our region firsthand, we aim to inspire them to broaden their portfolios, offering travelers an opportunity to immerse themselves in the authentic soul of Portugal.”
Almeida continued, “The meeting not only fostered meaningful connections between tour operators and local businesses but also sparked dialogue on sustainable tourism practices and community engagement initiatives. Through collaborative efforts, we aim to preserve the integrity of our region while providing enriching experiences for visitors.”
Dale concluded, “A special thank you to our hosts and sponsors in Portugal who each played a significant role in creating a memorable itinerary for our tour operator members. We are confident our time here will yield both short- and long-term results.”
