UTA’s Digital Brand Architects (DBA) has signed on an impressive roster of 12 culinary influencers who boast significant followings on TikTok and various other social media platforms. These influencers include renowned figures such as Jordan Farnum, a contestant on ‘Next Level Chef,’ and Mark Anderson and Ryan Fey, known for their appearances on Food Network’s ‘The Grill Dads.’ Additionally, the DBA team has signed on twin sisters Ana and Lexie Learmann.
Other notable TikTok and YouTube creators brought on board by DBA in this round include Maddy Devita, Olivia Tiedemann, Alexa Santos (Alexa What’s For Dinner), Skyler Bouchard (Dining With Skyler), Aisha Ruperto (Food Got Me Wasted), and Jasmine Stoy and Musashi Osaki (Made by Musashi). With their combined social reach exceeding 16.5 million followers, DBA aims to capitalize on their expertise and influence to secure lucrative partnerships and opportunities in the culinary space and beyond.
DBA’s Vice President of Talent, Alix Frank, expressed excitement about welcoming this group of talented creators to the DBA family. She praised their innovative approach and ability to connect with audiences beyond the culinary niche through their relatable and engaging content. DBA looks forward to collaborating with these creators to curate exceptional opportunities that align with their individual aspirations.
The new signees join an expanding roster of culinary creators at DBA as the firm seeks to foster partnerships between brands and social media stars. A notable example is the collaboration between DBA client Meredith Hayden, a private chef with a vast TikTok following known as Wishbone Kitchen, and T-Mobile. Hayden showcased her culinary skills alongside Jason Momoa, preparing vodka pasta for the crew of his T-Mobile Super Bowl commercial.
DBA’s track record of success in culinary influencer partnerships is further evidenced by Hayden’s collaboration with Ed Sheeran to promote his album and viral TikTok star ‘Salt Hank’ Henry Laporte’s partnership with Spotify to promote Spotify Wrapped. With these new additions to its roster, DBA strengthens its position in the culinary influencer landscape and solidifies its commitment to fostering mutually beneficial partnerships between brands and social media personalities.
