Uzbekistan took center stage at the Global Tourism Forum’s annual meeting in Brussels on December 9th, 2024, captivating attendees with its rich history, breathtaking landscapes, and commitment to sustainable tourism practices. The country, renowned for its awe-inspiring Timurid architecture – remnants of a glorious renaissance – and the globally acclaimed Samarkand Registan Square, is rapidly establishing itself as a premier destination for history buffs and adventure seekers alike. Its UNESCO World Heritage sites offer an unparalleled journey through time, showcasing a vibrant tapestry of cultures and eras.
The World Economic Forum’s Travel & Tourism Development Index underscores Uzbekistan’s remarkable progress. The nation climbed an impressive 16 spots (+7.8%) between 2019 and 2024 (Venkina, E., 2024, August 1), a testament to its strategic investments in tourism infrastructure and development. This upward trajectory is further reinforced by its exceptional safety record; Uzbekistan proudly holds the top spot in the 2023 “Safety Perception Index,” surpassing 121 other nations in terms of perceived safety for travelers.
The Brussels forum, held at the prestigious Hilton Hotel, hosted a distinguished panel of speakers. These included Thomas Emanuel, Director at STR; Dimitris Avramopoulos, Member of the Hellenic Parliament and former EU Commissioner; and Farhod Fayzillaev, Advisor to the Chairman on International Affairs at the Uzbekistan Tourism Committee. Their presentations provided invaluable insights into Uzbekistan’s tourism strategy and its potential for continued growth.
Beyond its historical allure, Uzbekistan is pioneering sustainable tourism practices. The nation is actively promoting energy efficiency within its hospitality sector, implementing stringent energy-saving standards and integrating renewable energy sources into its tourism infrastructure. A prime example is the Silk Road Tourism Complex in Samarkand, the region’s largest MICE (Meetings, Incentives, Conferences, and Exhibitions) tourism hub, which now operates entirely on solar power. This commitment to sustainability extends to broader environmental initiatives.
Uzbekistan’s ambitious Yashil Makon (Green Zone) initiative is actively restoring ecosystems and combating soil erosion in key tourist areas. This program, which aims to boost biodiversity, has seen the planting of an astounding 646 million trees over the past three years. Furthermore, 1.9 million hectares of the Aral Sea’s dry seabed have been covered with ‘green covers’ as part of large-scale ecological restoration projects. These environmental efforts not only protect Uzbekistan’s natural beauty but also enhance the visitor experience, showcasing a commitment to responsible tourism that resonates with environmentally conscious travelers.
In conclusion, Uzbekistan’s compelling blend of historical richness, sustainable development, and a strong focus on safety positions it as a leading contender in the global tourism market. Its impressive showing at the Global Tourism Forum in Brussels serves as a strong endorsement of its potential for continued growth and establishes it as a must-visit destination for travelers from around the world.
