Varley Co-founder Lara Mead: Comfort and Style in the Fast Lane
Lara Mead, co-founder and chief creative officer of the athleisure brand Varley, embodies the brand’s ethos. A busy Londoner, her wardrobe seamlessly transitions from school runs and gym sessions to board meetings and evening events. Her style philosophy? Comfort, elevated and structured, not slouchy. A mix of neutrals and basics punctuated with statement pieces allows for versatility throughout her demanding days. She effortlessly blends practicality and elegance. Her capsule wardrobe prioritizes quality over quantity, minimizing the need to carry multiple outfit changes.
The Power of the Capsule Wardrobe
Mead’s approach to dressing reflects her lifestyle – a highly refined capsule wardrobe makes her personal style effortless and timeless. She masterfully creates versatile outfits from a few core pieces, making her daily dressing a breeze. This is a perfect example of smart and practical dressing for a woman on the go.
Jewelry as a Style Statement
Jewelry plays a significant role in Mead’s minimalist aesthetic. She believes that even simple leggings or a tracksuit can be elevated with beautiful jewelry. Her collection reflects her quality-driven approach to fashion – less but better.
Varley: A Reflection of Mead’s Personal Style
Varley, founded in 2014 with her husband Ben Mead, reflects Lara’s personal aesthetic. The brand caters to the modern woman on the move, offering comfortable, stylish pieces ideal for the varied demands of a busy lifestyle. The brand’s emphasis on comfort aligns directly with Mead’s own personal style preferences, creating a natural synergy between her personal life and professional endeavors.
Outfit Deets: From Travel to Date Nights
Mead showcases her style through several outfits. For travel days, she opts for Varley sweatpants, The Row boots, an Etro cardigan, and The Row bag, creating a relaxed yet polished ensemble. Weekend attire consists of Varley cords, a high-neck top, Gucci boots, and a Hermès handbag. A date night look borrows inspiration, incorporating Bottega Veneta blazer, Wardrobe.NYC jeans, a Varley T-shirt, and Cos boots; comfortable and stylish. Commute attire uses Varley coat, top, and corduroy pants, accented with Cos boots and a pop of red with her bag. Lastly, for boardroom meetings, a monochrome look with The Row jeans and jacket, Celine glasses, and an Audemars Piguet watch provides a balanced look between smart and relaxed.
Key Takeaways
Lara Mead’s style is inspiring for busy women seeking practicality, elegance, and comfort. Her capsule wardrobe and quality-focused approach offer a blueprint for effortless style, demonstrating that a versatile and stylish wardrobe is achievable while maintaining a busy life. This approach resonates with the modern woman who values both style and efficiency.
