Venuetize, a subsidiary of Everi Holdings Inc. (EVRI), has been selected by Oak View Group (OVG) to provide the technology foundation for the Co-op Live mobile app, which will enhance the experience for attendees at the UK’s largest live entertainment arena.
The Co-op Live app is now available for download on the App Store and Google Play, offering patrons a seamless way to purchase and manage their event tickets through Ticketmaster. The app features the venue’s distinct branding and a customizable UI that allows for flexibility in content and visitor engagement. Headlining acts and other marquee events will be prominently displayed on the home screen, along with a calendar view, news and content feed, and opportunities for unique and dynamic content creation.
Additional features include integrations with third-party services such as Airship for push notifications, in-app messaging, and other user engagement capabilities. The mobile app will also be integrated with Co-op Live’s segmentation provider, EngageRM, for further marketing opportunities, and Satisfi Labs’ AI chat solution, which will provide guests with a convenient way to get answers to their venue or event-related questions.
Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader, emphasized the importance of delivering a unique mobile experience through the Venuetize platform, which allows Co-op Live to reach patrons wherever they are. The app will continue to roll out additional features, such as venue maps and an integration with Cisco Captive Portal for ease of Wi-Fi enablement.
Gary Roden, Co-op Live’s Executive Director and General Manager, expressed the venue’s commitment to elevating the fan experience through the app. Co-op Live aims to become one of the world’s most sustainable and socially responsible venues, with a focus on community involvement and environmental practices.
