Boho is back, and designers Veronica Swanson Beard and Veronica Miele Beard couldn’t be more thrilled. “We’ve always loved boho,” Swanson Beard explained, speaking on behalf of the duo (Miele Beard faced travel delays), “but it took a backseat during the ‘quiet luxury’ trend. We’re so happy to see its resurgence!” However, this isn’t your typical flowing silk and lace boho revival. Veronica Beard’s latest collection, “Take It Easy,” offers a fresh perspective, blending bohemian spirit with the relaxed elegance of Nantucket.
Imagine paisley prints basking in sun-drenched hues, paired with effortlessly chic shirtdresses and 70s-inspired sailor jeans. This collection is all about easy sophistication, embodying the spirit of carefree summer style. The core of the “Take It Easy” line features novelty denim, slouchy sets, and a plethora of eye-catching patterns. Color plays a crucial role, creating a warm, inviting palette that perfectly captures the essence of summer.
But the real story lies in the accessories. Veronica Beard’s burgeoning bag and shoe business is experiencing explosive growth, and this collection showcases the brand’s commitment to these key categories. Swanson Beard enthusiastically shared, “Our shoe business is on fire, and our bags are outperforming expectations!” A key element tying these accessories together is the innovative use of utilitarian paracord accents—a design detail that Swanson Beard promises will be a recurring feature in future collections. “You’re gonna see a lot of those from us,” she confirmed.
Beyond the paracord accents, the collection boasts a range of fashionable footwear, including East-West silhouette shoes, studded clogs, and trendy jelly sandals. Rich suede, vibrant butter yellow, and classic barn jackets complete the look, offering versatile options for various occasions. The overall effect underscores Veronica Beard’s knack for making high-fashion trends both accessible and effortlessly stylish for their customers.
Highlighting a chic black-and-white patterned pant set, Swanson Beard said, “This is like my dream summer outfit—polished, but super easy.” And it’s a testament to their success that the designers themselves are their best models, embodying the collection’s approachable and wearable style. The ‘Take It Easy’ collection isn’t just about clothes; it’s about capturing a feeling, a lifestyle, a relaxed yet refined approach to summer fashion that feels both timeless and thoroughly contemporary.
