Veronica Beard’s resort 2025 collection, titled ‘Modern Lady,’ pays homage to the understated luxury and ease of sportswear from the 1960s. Co-founders Veronica Swanson Beard and Veronica Miele Beard drew inspiration from the early innovators of sportswear, such as Claire McCardell and Clare Potter, who created functional and stylish clothing specifically for women.
The collection features a range of pieces that embody this spirit, including matching sets, mini dresses, and a hybrid trench coat that combines wool suiting with a sporty silhouette. The designers placed a strong emphasis on transitional and pre-styled looks, recognizing that their affluent customers prioritize comfort and ease without sacrificing style.
By reviving the timeless appeal of sportswear classics and infusing them with a modern twist, Veronica Beard taps into the current post-quiet luxury moment, where consumers seek both fashion-forward and effortlessly chic pieces. The collection is a testament to the enduring influence of sportswear and its ability to empower women through both style and functionality.
