Before the internet’s reign and the rise of influencer-filled front rows, the fashion world was dominated by photographers capturing iconic runway shows. It was during this golden age of fashion that Donatella Versace found inspiration for her 2025 Spring/Summer collection, drawing on the Versus Versace 1997 Spring/Summer show. While her brother Gianni helmed the main line, Donatella poured her heart into the Versus Versace secondary line, creating a collection that embodied her vision. In a press conference, she shared her deep connection to that 1997 show, unveiled in New York in October 1996. “It was such a happy time,” she said. “The 90s were about freedom and joy, we didn’t think too deeply about anything. The clothes were much more casual.”
It was during that era that Donatella unleashed her creative energy with bold prints and patterns, showcasing her signature flair that would later become synonymous with the brand’s success. Fast forward to a still-electric Milan night, 28 years later. Donatella recreated the iconic 1997 collection, showcasing a captivating array of pieces: undulating knitwear, floral silk, and chainmail, all meticulously reinterpreted for a new generation.
Since Gianni’s passing in 2017, Versace has embarked on a journey of revisiting its past collections, embracing the cyclical nature of fashion. The resurgence of vintage designs has found its roots in the digital age, where younger generations are drawn to the past. This phenomenon is amplified in the fashion realm, where access to information and coveted vintage pieces is readily available online.
This season’s collection, viewed through a Versace lens, exudes a youthful vibrancy. It’s less about overt sensuality and more about playful charm. Pastel hues, slip dresses layered with cardigans, denim, micro-length pants, and heels inspired by perfume bottles with champagne glass stems are all central to the collection. But Versace hasn’t abandoned its signature sophistication. Subtle color palettes, such as caramel brown open-collar shirts paired with lavender bottoms, and copper tops with lilac skirts, are woven into the collection, showcasing a level of finesse that would have been unimaginable for the original Versus Versace line. A standout men’s look featured a soft yellow and white leather jacket paired with violet leather pants, a testament to Donatella’s unwavering fashion instincts.
Technology has played a crucial role in the evolution of Versace since 1997. A shining example is the dazzling gold strapless gown worn by Anok Yai, meticulously crafted not through traditional tailoring but with 3D printing technology. The seamless design and iconic hourglass silhouette are a testament to the precision and artistry of computer-aided fashion.
What if Versace were to completely embrace machine-driven creation? The answer lies in a future where even greater creative freedom and innovation will flourish.
*See the complete Versace 2025 Spring/Summer collection [HERE].*
