Victoria Beckham Beauty is making its first foray into the treatment makeup space this month with the launch of its skin-reviving Concealer Pen. This marks the brand’s third collaboration with renowned skincare expert Augustinus Bader, following the successful releases of their Cell Rejuvenating Priming Moisturizer and Power Serum.
The Concealer Pen is a highly anticipated addition to the beauty world, drawing comparisons to the iconic YSL Touche Éclat. While Touche Éclat primarily focused on brightening, VB’s new concealer offers buildable coverage and comes in a remarkable 16 shades, ensuring a perfect match for a wide range of skin tones.
Victoria Beckham, fresh from her summer holidays, shared her thoughts on the new product, stating, “Complexion as a category is obviously incredibly competitive, so it was about waiting until the time was right so that I could execute it perfectly.” She further emphasized her desire to create products she couldn’t find elsewhere, highlighting the unique partnership with Professor Bader, “I’m always creating what I can’t find, and, yes, I could have done this myself, but nobody can compete with Professor Bader’s 40 years in a science lab. I really believe in him and his technology and wanted it in this product.”
The key ingredient behind this innovative concealer is Bader’s proprietary TFC8, a potent blend that supports cell renewal over time. Beckham explained, “Working with Professor Bader and getting to know and understand him over the years through our previous collaborations, I knew it would be the absolute dream to create a concealer that wasn’t only the best make-up product, but had the best skincare benefits too.”
The Concealer Pen offers a multi-faceted approach to enhancing the under-eye area. It not only provides instant hydration but is also clinically proven to smooth the appearance of skin after just 28 days of use. Beckham meticulously oversaw every aspect of the product, from the carefully designed brush shape that seamlessly conforms to facial contours to the precise amount of concealer dispensed with each click.
The launch of the Concealer Pen is merely the beginning of Victoria Beckham Beauty’s foray into complexion products. Beckham hinted at exciting future endeavors, stating, “This is just the beginning. We’re really just scratching the surface [when it comes to complexion products].” She teased the possibility of a future foundation release, leaving fans eagerly anticipating the next chapter in Victoria Beckham Beauty’s journey into the world of complexion perfection.
