Vietnam made a powerful statement about its vibrant tourism potential at the World Travel Market (WTM) 2024 in London. Led by Vice Chairman Pham Van Thuy of the Vietnam National Authority of Tourism (VNAT), the delegation, which included representatives from the Vietnam Tourism Development Fund and leading tourism businesses, presented a compelling vision of Vietnam as a dynamic and sustainable travel destination.
The Vietnamese presence at WTM was a spectacle in itself, with a 150 square meter exhibition space that drew attention from global travel industry leaders. The stand was a dynamic networking hub, facilitating connections between Vietnamese tourism businesses and international buyers, media representatives, and potential partners. The delegation actively participated in numerous tourism promotion events, business meetings, and targeted presentations, highlighting the depth and breadth of Vietnam’s diverse travel experiences.
Vietnam’s stand showcased a range of tourism themes catering to different interests, demonstrating the country’s flexibility in appealing to a global audience. From adventurous trekking expeditions and culinary experiences to MICE tourism (Meetings, Incentives, Conferences, and Exhibitions), wellness retreats, family-friendly packages, and world-class golf destinations, Vietnam offered something for everyone.
Beyond showcasing its impressive tourism offerings, the VNAT delegation actively engaged in meaningful discussions with international tourism professionals. These discussions focused on building potential business partnerships and sharing insights into global travel trends, emphasizing Vietnam’s dedication to promoting its cultural and natural assets. These interactions reinforced Vietnam’s commitment to fostering deeper international connections and establishing its place within the global tourism community.
Vietnam’s participation at WTM London 2024 reflects its commitment to a sustainable tourism approach that balances tradition, innovation, and environmental consciousness. By promoting its unique travel experiences, Vietnam positions itself as an appealing destination for global travelers, contributing to the ongoing growth of the worldwide tourism industry and solidifying its role as a standout destination on the global stage.