## Vietnam Tourism Booms: Hanoi Overtakes Ho Chi Minh City in Foreign Arrivals
Vietnam’s tourism sector is experiencing a remarkable resurgence, with a significant shift in the country’s tourism landscape. Hanoi, the capital city, has claimed the top spot for attracting foreign tourists in the first ten months of 2023, surpassing the previously dominant Ho Chi Minh City (HCMC).
Hanoi welcomed a remarkable 4.95 million international arrivals, representing a staggering 36% increase compared to the same period last year. This achievement puts the capital city tantalizingly close to reaching its annual target, achieving nearly 99% of its goal. HCMC, which held the title of the most popular destination for foreign tourists last year, closely follows with 4.6 million arrivals, reflecting a 13% year-on-year growth.
A Resurgence Driven by Infrastructure and Diversification
This surge in international tourist arrivals is a testament to Vietnam’s successful recovery in the travel industry. The growth is attributed to several key factors, including:
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Improved Infrastructure:
Vietnam has significantly invested in upgrading its tourism infrastructure, making it easier and more appealing for international travelers.*
Diversified Tourism Products:
The country has expanded its tourism offerings to cater to a wider range of interests, from historical and cultural attractions to pristine beaches and adventure activities.*
Increased International Flights:
The availability of more international flights from major markets has made it more convenient for tourists to reach Vietnam.Beyond Hanoi and Ho Chi Minh City: Khanh Hoa Province Soars
While Hanoi and HCMC lead the rankings, other destinations are also experiencing significant growth. Khanh Hoa Province, home to the renowned beach cities of Nha Trang and Cam Ranh, has emerged as a standout performer. Khanh Hoa has already surpassed its annual target, receiving 3.8 million foreign tourists—a remarkable 134% increase from the previous year and 30% above its target. This unprecedented growth is attributed to enhanced infrastructure, upgraded tourism offerings, and the availability of direct international flights catering to diverse markets.
Khanh Hoa’s success showcases the increasing demand for beach destinations in Vietnam. Both local and international tourists are drawn to the scenic coastal areas. Da Nang, another popular tourist destination renowned for its beaches and cultural landmarks, has attracted 3.5 million foreign visitors, securing its place as the fourth most-visited city in Vietnam this year. Quang Ninh Province, famous for the UNESCO World Heritage site Ha Long Bay, rounds out the top five with three million international arrivals. These destinations highlight the broad appeal of Vietnam’s tourism, encompassing natural beauty, rich cultural heritage, and modern infrastructure.
Global Tourists Embrace Vietnam
In the first ten months of 2023, Vietnam welcomed a total of 14.1 million foreign tourists, representing a 41% increase year-over-year. Asia remains the largest contributor to Vietnam’s tourism, accounting for nearly 80% of total international arrivals. Visitors from mainland China, South Korea, Japan, and Taiwan represent nearly 60% of the total, underscoring Vietnam’s popularity among Northeast Asian travelers.
Notably, arrivals from China surged by 130%, while South Korea, Japan, and Taiwan also recorded impressive increases of 28.5%, 25%, and 60%, respectively. European markets also showed significant growth, fueled by visa-free access for stays up to 45 days for nationals from several countries, including the U.K., France, Italy, and Germany. The number of European tourists increased substantially, with growth rates ranging from 20% to 80% across major markets.
Peak Season and Future Growth
The start of the peak tourist season in October, which runs through April, is expected to bring a further influx of long-haul visitors from Europe and the U.S., helping Vietnam inch closer to its pre-pandemic tourism levels. With just over 3.9 million more arrivals needed in the final months of the year, Vietnam’s tourism authorities are optimistic about achieving its goal of 18 million international arrivals in 2023—a target that would bring the country close to its pre-COVID visitor levels.
To support this continued growth, the Vietnamese government and local tourism boards are investing heavily in infrastructure improvements, international partnerships, and marketing campaigns targeting key markets worldwide. Enhanced tourism offerings, streamlined visa policies, and a strategic focus on cultural and natural attractions are all part of Vietnam’s broader plan to reinforce its position as a top destination in Southeast Asia.
Vietnam’s Bright Tourism Future
Hanoi’s rise as the leading destination for foreign tourists in Vietnam signifies a dynamic shift in the country’s tourism landscape. With popular beach destinations like Khanh Hoa and Da Nang contributing to the overall growth, Vietnam’s tourism industry is thriving and expanding into new markets. As the country enters its peak travel season, continued investments in infrastructure, improved connectivity, and targeted marketing strategies are expected to bolster Vietnam’s appeal to international visitors.
Vietnam’s ability to attract tourists from both Asia and Europe, along with emerging Southeast Asian markets, highlights the nation’s robust tourism sector. With favorable visa policies and a focus on diverse travel experiences, Vietnam is well-positioned to achieve its tourism goals for 2023 and continue building on this momentum in the years to come. The success of Hanoi, HCMC, and other destinations showcases Vietnam’s potential as a versatile and attractive choice for global travelers seeking unique cultural experiences, natural beauty, and a welcoming atmosphere.
