Vietnam’s tourism sector is experiencing a dynamic resurgence in 2024, with a significant influx of international visitors. The country has welcomed 11.4 million foreign tourists so far this year, marking an impressive 45.8% increase from the previous year and surpassing pre-Covid figures by 1%. This remarkable growth is primarily fueled by strong visitor numbers from South Korea and China, underscoring Vietnam’s growing appeal as a top travel destination.
South Korea remains the largest source of tourists for Vietnam, contributing over three million arrivals. This is closely followed by mainland China, which has sent 2.4 million visitors to the Southeast Asian nation. Other notable contributors include Taiwan with 849,000 tourists, the United States with 529,000, and Japan with 460,938. The country’s diverse offerings are also attracting visitors from Australia, Malaysia, India, Cambodia, and Thailand, rounding out the top ten sources of international arrivals.
Vietnam’s visa policies have played a crucial role in this tourism boom. The government has streamlined entry requirements, waiving visas for nationals from 25 countries. This move is designed to bolster the country’s tourism sector further as Vietnam aims to attract 18 million international visitors by the end of the year. Despite these positive developments, the nation needs to draw an additional seven million visitors to meet its ambitious target.
In comparison, Thailand, another key player in the regional tourism market, has also seen substantial visitor numbers. The country recorded 23 million foreign arrivals and expects an additional 12.2 million by year-end. Thailand’s recent expansion of its visa-free entry program to include citizens from 93 countries and territories highlights its aggressive strategy to boost tourism.
Vietnam’s progress in the tourism sector reflects a broader trend of recovery and growth in the region. As the country continues to enhance its appeal through favorable visa policies and diverse attractions, it remains well-positioned to achieve its tourism goals and solidify its status as a leading destination in Southeast Asia.
