Virgin Atlantic has taken a significant step towards inclusive travel by partnering with the English Deaf Rugby Union (EDRU) to support their men’s and women’s teams during their South African tour. This commitment to accessibility extends beyond just financial support, with Virgin Atlantic providing British Sign Language (BSL) trained cabin crew for the teams’ flights. This ensured a comfortable and welcoming travel experience for the EDRU players and staff.
In anticipation of International Week of the Deaf, Virgin Atlantic has released content showcasing the EDRU’s journey to South Africa and their in-flight experience. The content highlights the team’s remarkable achievements and the dedication they’ve shown over the past eight months. It emphasizes the importance of inclusivity and showcases Virgin Atlantic’s commitment to making travel accessible for everyone.
Corneel Koster, Chief Customer and Operations Officer at Virgin Atlantic, expressed the airline’s dedication to inclusivity, stating, “We believe that everyone should have the opportunity to travel and take on the world, and we are committed to making our flights accessible and inclusive for all our customers.” He further highlighted the role of the airline’s BSL trained cabin crew, who provided a warm and personal service to the teams.
Gloria Mills, Chairperson of the England Deaf Rugby Union, expressed gratitude for Virgin Atlantic’s support. She noted the positive impact on the team’s travel experience, saying, “We’re very grateful to Virgin Atlantic for their generous support and for making our travel experience so comfortable and enjoyable.” Mills also emphasized the significance of the partnership in promoting deaf rugby and inspiring more deaf and hard of hearing people to engage in the sport and experience the travel opportunities it offers.
This partnership between Virgin Atlantic and the EDRU is a powerful example of how businesses can contribute to inclusivity and create positive experiences for all travelers. By providing accessible services and showcasing the stories of diverse communities, Virgin Atlantic is making a meaningful contribution to a more inclusive travel industry.
