Visa Inc. (V) has taken a significant step in the evolving world of digital payments with the launch of its new Money Movement Advisory Practice in the United States and Canada. This service, offered by Visa Consulting & Analytics, aims to provide businesses and partners with the support they need to navigate the complex landscape of digital money transfers.
The demand for quick and easy payment solutions is on the rise, and Visa’s new practice is a direct response to this growing need. Leveraging its expertise in secure, real-time transactions, Visa’s Money Movement solutions, like Visa Direct, allow clients to reach an impressive network of nearly 8.5 billion endpoints across numerous countries and currencies. This opens up opportunities in a global market estimated to be worth a staggering $200 trillion.
The new practice goes beyond simply facilitating transactions. Visa is offering strategic guidance to help clients define their money movement strategies and improve user experience. By simplifying the integration of Visa’s payment solutions into their systems, the company aims to accelerate client growth and boost customer retention.
This initiative complements Visa’s existing Global AI Advisory Practice launched last year. This practice helps clients understand and effectively leverage artificial intelligence (AI) and generative AI (Gen AI) in their operations. These new additions demonstrate Visa’s commitment to expanding its consulting services and providing clients with the tools they need to stay ahead in rapidly evolving industries.
By offering these value-added services, Visa is positioning itself as a leader in the payments landscape. This strategic approach allows the company to set industry standards and gain a first-mover advantage in a highly competitive market. As a result, Visa continues to expand its global market share and drive significant growth in transaction processing figures.
It is important to note that Visa’s stock performance has been commendable. Over the past year, shares of Visa have risen by 10%, outperforming the industry’s 14.5% jump. However, the company is currently rated a Zacks Rank #3 (Hold). Investors seeking potentially better investment opportunities within the Business Services sector may consider exploring other options, such as Paysign, Inc. (PAYS), Fidelity National Information Services, Inc. (FIS), and Remitly Global, Inc. (RELY), which are currently carrying a Zacks Rank #2 (Buy).
