The VISIT JAPAN Travel & MICE Mart 2024 (VJTM & VJMM 2024) is set to be a major event for the global tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries. Organized by the Japan National Tourism Organization (JNTO) and supported by the Japan Tourism Agency, the event will take place from September 26-28, 2024 at Tokyo Big Sight, East Exhibition Hall 7.
VJTM & VJMM 2024 aims to solidify Japan’s position as a leading global tourism destination by connecting international buyers and sellers. The event will feature a diverse range of exhibitors, including travel agencies, hotel chains, airlines, and regional tourism boards, all showcasing their offerings to international buyers. This platform provides a critical meeting point for industry professionals, fostering collaborations and partnerships that drive the tourism and MICE sectors forward.
Strategically timed to align with Japan’s ongoing efforts to boost inbound tourism and promote its unique attractions and infrastructure, VJTM & VJMM 2024 is expected to play a vital role in enhancing Tokyo’s appeal as a global hub for business and leisure travel, especially as the city prepares to host numerous international events in the coming years.
One of the key highlights of the event will be the extensive networking opportunities. Organizers have planned a series of B2B meetings, seminars, and panel discussions that will allow participants to engage in meaningful conversations with industry leaders. Topics of discussion will range from the latest trends in global tourism to innovations in MICE technology, ensuring that attendees are well-equipped to navigate the evolving landscape of the industry.
Beyond networking, VJTM & VJMM 2024 will showcase Japan’s diverse range of MICE facilities, from state-of-the-art convention centers to unique cultural venues. The event will highlight the country’s capability to host world-class events, offering both traditional and modern experiences to international visitors.
The event will take place at Tokyo Big Sight, Japan’s largest exhibition center and an iconic location for major events. Its strategic location in the heart of Tokyo makes it easily accessible, ensuring a seamless experience for both domestic and international participants. The East Exhibition Hall 7, where the event will be held, offers ample space and modern facilities to accommodate the diverse needs of exhibitors and attendees alike.
With its focus on promoting Japan as a top destination for travel and MICE, VJTM & VJMM 2024 is poised to be a milestone event in the industry. The Japan National Tourism Organization (JNTO) and the Japan Tourism Agency’s joint efforts will undoubtedly create a platform that fosters growth, innovation, and collaboration in the global tourism and MICE sectors.
