Visit Tampa Bay, a nonprofit destination marketing organization based in Florida, has entered into a partnership with FC St. Pauli, a German football club based in Hamburg. The agreement, spanning two seasons, marks a significant step in Visit Tampa Bay’s efforts to expand its global reach. This partnership is driven by a shared commitment to inclusion, acceptance, and progressive values, aligning perfectly with both organizations’ ethos.
The partnership will involve various initiatives, including media opportunities, promotional events in Tampa, and a planned “Tampa takeover” in Hamburg during the season. This takeover aims to bring the spirit of Tampa Bay to Millerntor-Stadion, home to FC St. Pauli, and engage with the club’s international fanbase.
Visit Tampa Bay is actively pursuing opportunities to connect with Germany, a key market for Tampa Bay visitors, particularly with daily Discover flights from Frankfurt and connections from major European hubs. This partnership will provide a platform to showcase Tampa Bay’s vibrant culture and attractions to a broader international audience.
The collaboration with FC St. Pauli adds to Visit Tampa Bay’s portfolio of partnerships with sports teams, including the Tampa Bay Buccaneers, Tampa Bay Rowdies, Tampa Bay Rays, Tampa Bay Lightning, and Brentford F.C. of the English Premier League. This partnership with FC St. Pauli reflects Visit Tampa Bay’s commitment to fostering global connections and promoting Tampa Bay as a diverse and inclusive destination.
