Jerad Bachar, President & CEO of VisitPITTSBURGH, has been recognized for his outstanding leadership and contributions to the Pittsburgh tourism industry. Bachar was honored with the prestigious 2024 C-Suite Award, presented by the Pittsburgh Business Times. This award celebrates exceptional executives who demonstrate unparalleled leadership, innovation, and a lasting impact on the region.
Bachar’s leadership has been instrumental in positioning VisitPITTSBURGH as a leading force in the tourism industry. His innovative vision has significantly elevated Pittsburgh’s standing as a must-visit destination, attracting over 20 million visitors annually and contributing over $6.4 billion in direct visitor spending throughout Allegheny County. He skillfully navigated the tourism sector through the unprecedented challenges of the COVID-19 pandemic, demonstrating forward-thinking leadership that led to the development of a comprehensive 10-Year Tourism Development Plan. This plan outlines 40 strategies and 80 actionable initiatives designed to enhance visitor experiences, strengthen connectivity, and promote tourism growth across the region.
Under Bachar’s stewardship, VisitPITTSBURGH continues to drive the city’s tourism resurgence and secure its place as a world-class destination. “Receiving this award is a tremendous honor and testament to the hard work of the entire VisitPITTSBURGH team,” said Bachar. “Since day one on the job, our collective efforts have been focused on propelling Pittsburgh’s travel industry forward and setting us apart as a must-visit destination for conventions, sports events and leisure travel.”
Bachar’s leadership has played a crucial role in strengthening Pittsburgh’s economic landscape and elevating its global profile. His forward-thinking strategies have forged impactful partnerships, leading to the successful launch of a new global consumer brand that showcases the city’s vibrancy. Under his guidance, Pittsburgh has earned national recognition with accolades from esteemed publications such as National Geographic, Men’s Journal Travel Awards, and USA Today, cementing its status as a top travel destination.
Bachar’s commitment to collaboration has also positioned Pittsburgh as a premier host city for major international events. Notable successes include the 2023 National Senior Games and the highly anticipated 2026 NFL Draft, both of which reflect the city’s growing reputation as a world-class destination for large-scale events and tourism. Through his leadership, Pittsburgh continues to shine on the global stage, attracting visitors and investments alike.
“None of the work we do at VisitPITTSBURGH is in a silo, and I’m grateful for the strategic partnerships and regional support that has been pivotal to the travel industry’s recovery and growth,” said Bachar. “I look forward to continuing to work across our team and community to develop and promote Pittsburgh as a world-class tourism destination now and for years to come.”
With over 30 years of experience in tourism and economic development, Jerad Bachar has worked across a diverse range of countries and business environments, including the United States, United Arab Emirates, Saudi Arabia, and Bahrain. His expertise spans both developed and emerging markets, where he has excelled in destination branding, marketing, economic diversification, and workforce development.
Alongside his recent honor as a recipient of the 2024 C-Suite Award, Bachar has garnered several accolades, including being named to the City & State Pennsylvania’s Pittsburgh Power 100 list in both 2022 and 2023. The C-Suite Awards recognize top executives across various industries who demonstrate visionary leadership and make significant contributions to the sectors they represent. Bachar’s innovative leadership continues to drive impactful change within the tourism and economic development spheres.
