The merger of Vistara with Air India, a significant event in the Indian aviation industry, is now a reality. After receiving final approvals for foreign direct investment (FDI) into Air India, Singapore Airlines announced the impending merger on social media and to stakeholders. The unified airline will begin operations on November 12, 2024, marking the end of the iconic Vistara brand. Founded by the Tata Group and Singapore Airlines, Vistara’s journey spanned 3,595 days, leaving behind a legacy of innovation and customer satisfaction.
Vistara’s story stands in contrast to the Tata Group’s other joint venture, AirAsia India. The airline, often compared to the golden age of Kingfisher Airlines, garnered significant popularity for its commitment to quality and service. It was the first airline in India to offer premium economy seating, flatbed experiences on narrowbody aircraft, and operate the Boeing 787-9 Dreamliner and Airbus A321LR, currently unique to its fleet. Vistara even paid homage to JRD Tata with a retro livery on one of its aircraft.
Despite its successes, Vistara faced challenges, including a reconfiguration of its seating layout due to market demands and a persistent struggle with profitability. The airline, though lauded for its in-flight food offerings, never turned a profit in its almost a decade of existence. However, it capitalized on relaxed international flying regulations, launching international services in 2019 ahead of its fifth anniversary. In its final months, Vistara will have operated over 5.3 lakh flights, carrying close to 7.5 crore passengers.
As Vistara merges with Air India, the question arises: will Air India carry forward Vistara’s legacy? The future remains uncertain, but one thing is certain: the airline will inherit a rich history of innovation and a devoted customer base. While Vistara’s individual journey comes to an end, its impact on the Indian aviation landscape will continue to be felt.
