In a surprising twist, Volvo is putting the pedal to the metal on its U.S. launch of the highly anticipated EX30 subcompact electric SUV. The Swedish automaker, initially planning a 2025 arrival for the EX30 in the American market, is now aiming for deliveries to begin before the end of 2024. This swift change of gears follows the company’s decision last summer to postpone the launch due to “changes in the global automotive landscape,” specifically citing the Biden administration’s 100% import tariff on electric vehicles manufactured in China.
Originally slated for production in Zhangjakou, China, the EX30 is now being shifted to Volvo’s Ghent, Belgium factory. This move allows Volvo to sidestep the tariff issue and ensure its U.S. customers don’t face any further delays. Originally, deliveries were expected to start this summer, but Volvo is now keen to fulfill orders from those who have already put down deposits for the EX30, which was first unveiled in Milan in June 2023.
The company emphasizes its commitment to delivering the most popular model: the EX30 Twin Motor Performance, with a starting MSRP of $44,900. This version, offering all-wheel drive and a rapid acceleration that Volvo boasts is the “quickest-accelerating Volvo ever,” is being prioritized. The Single Motor variant will still arrive in the U.S. later in 2025. The EX30 Twin Motor Performance also features impressive charging capabilities, reaching an 80% charge from 10% in just 25 minutes with a maximum charging capacity of 153 kilowatts.
While the EX30 was lauded by Digital Trends as a potential “best-looking budget EV to date,” the “budget” part of the equation might be up for debate. Originally, the EX30 was expected to sell for $34,950. However, the price has since increased, likely due to factors such as production shifts and potential supply chain disruptions. Volvo currently states that the EX30 is eligible for the Biden administration’s $7,500 tax incentive for electric vehicle purchases, but the future of this incentive is uncertain with the incoming Trump administration potentially considering its removal in 2025. This adds another layer of complexity for both EV manufacturers and buyers.
Volvo’s decision to accelerate the EX30’s U.S. launch reflects the growing demand for electric vehicles and the company’s commitment to meeting that demand. With its sleek design, impressive performance, and competitive pricing, the EX30 is poised to become a major contender in the subcompact electric SUV segment. However, navigating the ever-changing landscape of EV policy in the U.S. will undoubtedly pose challenges for Volvo in the coming years.
