In the realm of health and wellness, sleep reigns supreme. Westin Hotels & Resorts, a pillar of Marriott Bonvoy’s portfolio, is doubling down on its dedication to sleep by overhauling its products, elevating modern design, and offering world-renowned wellness programs.
Harnessing its legacy of providing deep, restorative sleep for guests, Westin is launching the next generation of its esteemed Heavenly® Bed. This revamped bed, meticulously developed with input from sleep experts, Westin associates, and guests, embodies the brand’s commitment to a holistic approach to wellness, empowering discerning travelers to enhance their well-being on the road.
As a trailblazer in hospitality wellness, Westin has long recognized the fundamental role sleep plays in overall well-being. Today, many travelers regard a restorative night’s sleep as an indispensable part of their travel experience, an area where Westin has held authority for decades. The growing emphasis on sleep quality mirrors a broader trend, with the sleep sector projected to expand by over $400 billion by 2028.
The original Heavenly Bed not only set an industry benchmark for comfort but also inspired consumers to elevate their home sleep experience, leading to an impressive sale of over 500,000 Heavenly Beds via the Westin Store. Bolstered by its enduring success and esteemed reputation, Westin embarked on a multi-year endeavor to further enhance the sleep experience for guests and promote well-being across its 240+ hotels and resorts worldwide.
“When we introduced our groundbreaking Heavenly Bed in 1999, it set a new industry standard,” said Brian Povinelli, Senior Vice President and Global Head of Marketing and Brand at Marriott International. “Today, it serves as a testament to our unwavering commitment to providing the most exceptional sleep experiences for guests around the world. In an era that has long glorified busyness and productivity, Westin understands that a good night’s sleep is paramount to guests’ overall well-being. That’s why our iconic Heavenly Bed has resonated with travelers for decades.” He adds, “Recognizing the dedicated fanbase the legacy bed has garnered over the years, our goal was to listen attentively and meticulously review every aspect of the guest and associate experience, ensuring each update was both deliberate and impactful. We are confident that this next-generation bed will surpass the expectations of loyal and future Westin guests across the globe, once again raising the bar for our guests’ comfort.”
Through a comprehensive development process that included testing thousands of products, hosting consumer focus groups, and conducting property listening sessions, Westin is redefining the standard for restorative sleep on the road. They also delved into research on the evolution of sleep comfort and technology. This extensive undertaking culminated in a top-of-the-line product showcasing a modernized design and an unwavering commitment to continuously enhancing the Westin Sleep Well experience.
The next-generation Heavenly Bed mattress boasts a plush-top with an innovative silver fiber weave and added layers of temperature-regulating gel-infused memory foam, promising an unparalleled sleep experience. All bedding materials have been upgraded to hypoallergenic options. The blended duvet insert, enveloped in smooth cotton, is engineered to regulate temperature and keep guests cool. Departing from the previous all-white aesthetic, the new design incorporates a charcoal blanket and full-frame piping on pillowcases for a warm, home-like ambiance and a cloud-like appearance. Inspired by the brand’s biophilic design principle, the richly woven blanket features a tone-on-tone pattern and serves as both an additional layer of warmth and a beautiful coverlet.
Additional updates include sateen linens with a natural matte finish and the removal of the bed skirt and bolster pillow, reflecting a more contemporary sleep experience based on guest feedback.
