Wisconsin Democrats are making a significant financial investment in their efforts to regain control of the State Senate. The party plans to spend $7 million on television ads targeting five key races they believe will be crucial in determining the outcome of the upcoming November elections.
The State Senate Democratic Committee has identified races in Milwaukee’s northern suburbs, rural areas north of Madison, the Fox Cities, Green Bay, and La Crosse as their top priorities. These districts are seen as key to chipping away at the Republican supermajority, which currently stands at 22-10.
Democrats are hoping that new district boundaries signed by Governor Tony Evers in February will work in their favor. The new maps have energized the party, and for the first time in more than 20 years, Democrats have fielded candidates in every Senate race on the ballot.
The party’s advertising campaign will focus on issues specific to each district and will begin airing after Wisconsin’s August 13 primary. Democrats believe that by targeting these races, they have a good chance of success and regaining control of the State Senate.