Get ready for the biggest World Travel Market London yet! This year’s event, scheduled for November 5-7, is set to be a record-breaker with a whopping 7% increase in exhibitors and an expansion into new halls at ExCeL London. This growth reflects the booming global tourism industry, showcasing its incredible resilience and momentum.
With over 4,000 exhibitors expected, the World Travel Market will be a melting pot of travel expertise, featuring tourism boards, hotel brands, transport companies, technology providers, and unique travel experiences. The event will host over 80 new exhibitors, demonstrating the vibrant and dynamic nature of the travel industry.
The destination market itself has seen impressive growth, with a 9% rise in participation. Over 135 National Tourism Organisations are confirmed to attend, representing a wide range of cities and regions. Africa stands out as the fastest-growing region at the event, fueled by post-pandemic strategies from countries like Morocco and Egypt.
This year’s event also highlights a surge in non-destination travel brands, with a remarkable 71% increase in exhibitors in the newly introduced ‘Experiences’ zone. Accommodation brands have also seen significant growth at 22%, while the technology sector boasts a 16% increase in participation.
First-time exhibitors include KOS Island, VIET EXPERIENCES TRAVEL, China Nimbus Travel, Nimax Theatres, Kuoni Tumlare, Jabal Omar Co, Latvia Travel, Grand Prix Grand Tours, Corendon Airlines, Barclaycard Payments, Riyadh Air, Regnum Hotels, Addison Lee, and Stripe Payments, with more to be announced soon.
Juliette Losardo, Exhibitor Director, WTM London, expressed her excitement, stating: “2024 will be the best year yet for World Travel Market, with the largest cohort of exhibitors on record. We’re proud to have representation from destinations across the world and continue to grow participation from non-destination and private sector organisations; there are some big new brands this year and we’re very excited to welcome them!”
She further emphasized the event’s significance: “World Travel Market truly is home to the world’s travel trade, and this gathering of over 45,000 verified travel professionals represents the most influential meeting point in the travel and tourism calendar. This year WTM is gearing up to provide the busiest and most inspiring three days it’s possible to have in travel. It’s a place to learn, network and do business – a place to ensure you’re set up for the year ahead.”
This year’s World Travel Market London promises to be the most dynamic and influential travel event to date. It’s a must-attend for anyone looking to stay ahead of the curve in the global travel and tourism industry.
