In a recent announcement, X, the renowned social media platform, unveiled its plans to launch an application tailored specifically for smart TVs. This move is seen as a strategic initiative to enhance the user experience and provide a more immersive entertainment environment.
The X TV App will leverage sophisticated trending video algorithms to curate and deliver a personalized content stream. Additionally, the app will harness artificial intelligence (AI) to organize videos by subject, ensuring a seamless and organized viewing experience. Furthermore, the app will facilitate effortless casting from mobile devices, allowing users to seamlessly transfer content onto a larger screen for an enhanced viewing experience.
Since its acquisition by prominent entrepreneur Elon Musk in 2022, X has undergone a series of transformative changes, including significant adjustments to its content moderation policies, branding, and algorithms. The platform has collaborated with an array of prominent media figures, both past and present, including Tucker Carlson and Jim Rome, to host content on its platform. Musk’s personal involvement on X and the policy modifications he has implemented have sparked considerable debate within the media and technology sectors, leading to advertiser boycotts.
