Chinese smartphone giant Xiaomi has secured over 75,000 orders for its sporty SU7 electric sedan as of April 24, setting a record for electric vehicle (EV) startups. The company aims to deliver over 10,000 units in June and targets more than 100,000 deliveries for the SU7 in 2024. Xiaomi’s founder, Lei Jun, announced the milestone during an event on the first media day of the Beijing auto show. The locked-in orders, which refer to those where buyers have opted for non-refundable deposits, have come less than one month into the launch of Xiaomi’s first car in late March. Xiaomi has brought forward deliveries of the standard and Max versions of the SU7 to April 18, 12 days earlier than initially planned. Besides the two trims, Xiaomi previously said it plans to start deliveries of Pro models by the end of May. The debut of the SU7, which draws styling cues from Porsche and undercuts Tesla’s Model 3 on pricing, adds fuel to a blazing EV price war in the world’s largest auto market, with automakers with comparable models announcing price cuts and subsidies after the SU7’s launch. Xiaomi’s auto team of 6,000 people is far from enough, Lei said at Thursday’s briefing, inviting global talent to join the company’s car-making ambition.
Xiaomi’s Electric Sedan Drives Sales with Over 75,000 Orders
