Yara Alnamlah’s journey in the world of beauty began at a tender age. As a child, her fascination with her mother’s makeup ignited her passion. Experimenting with the art, she honed her skills and shared her creations online. Her unique approach to makeup, characterized by a radiant and luminous base, gained her a vast following.
In addition to her makeup artistry, Alnamlah possesses a multifaceted talent that extends beyond beauty. She holds a degree in architecture from one of Saudi Arabia’s prestigious universities. Her passion for the field stems from her belief that life itself is an art form, and architecture offers a canvas to express stories and ideas.
Alnamlah’s entrepreneurial spirit is also evident in her establishment of SoMatcha, Saudi Arabia’s first specialized matcha café. Driven by her love for the Japanese tea ceremony, she sought to bring the finest quality matcha to the kingdom. Through meticulous research and collaboration with suppliers in Japan, SoMatcha was born. Its creation was a testament to her tireless efforts and dedication to her dream.
In 2024, Alnamlah made her debut at the Cannes Film Festival, representing Saudi Arabia on a global stage. Her attendance was a testament to her rising prominence and the international recognition of her talent. She embraced this milestone moment with her signature elegance, adorned in a stunning Rami Kadi gown and Chaumet jewelry.
Throughout her endeavors, Alnamlah maintains a deep connection to her Saudi heritage. Her style seamlessly blends modern trends with traditional elements, showcasing her pride in her nation’s culture. She champions Saudi designers and proudly promotes their creations, recognizing their contributions to the fashion landscape.
