Get ready for a wave of AI-powered tools hitting YouTube, designed to make content creation easier and more accessible! At the Made on YouTube event in New York City, the platform announced a plethora of exciting features, including the ability to generate entire six-second YouTube Shorts videos using just text prompts.
This game-changing capability is thanks to the integration of Google DeepMind’s Veo video generation model into YouTube Shorts. Veo, designed to rival the likes of OpenAI’s Sora, Runway’s Gen-3 Alpha, Adobe’s Firefly, and Kuaishou Technology’s Kling, generates six-second clips in 1080p resolution across a wide range of cinematic styles and themes. This integration also enhances YouTube’s AI-powered “Dream Screen,” which debuted in 2023. Dream Screen empowers creators to generate backgrounds for their videos. Now, users can input text prompts, receive four image outputs, and then animate one of these outputs with Veo. To ensure transparency, content created using this workflow will be watermarked with Google’s SynthID system. However, it’s worth noting that repeated studies have shown that such visual identifiers can be easily bypassed.
But Veo isn’t the only star of the show. Google is also introducing digital “jewels” that viewers can send to live-streamers, a feature similar to the “gifts” on TikTok. This new feature will debut with Vertical Livestreams in the U.S. The company also expanded its automatic dubbing service to include French, Italian, Portuguese, and Spanish, and made its Community hubs available to more channels.
In a further boost to creator-driven content, Google announced that creators can leverage AI to help them brainstorm video ideas within YouTube Studio. The Inspiration tab, previously in beta testing, will not only suggest video concepts but also generate a title, thumbnail, and even the first few lines of dialogue, all automatically. These new tools are poised to lower the barriers to entry for content creators on YouTube and help the video platform better compete with rivals like TikTok.
