The Chinese auto conglomerate Geely’s luxury EV brand, Zeekr Intelligent Technology Holding Limited ZK, is set to make a significant shift in its strategy. The company is planning to launch a hybrid SUV in the latter half of 2025, a departure from its previous focus on battery electric vehicles (BEVs). This news comes as a surprise to many in the industry, as Zeekr has been a prominent player in the BEV market.
The upcoming flagship SUV, set to debut in the third quarter of 2025, will feature a new electric-hybrid powertrain technology. This hybrid system will combine the best features of both plug-in hybrid and extended-range hybrid systems, offering enhanced power and performance for users. In extended-range mode, the vehicle will provide a driving experience similar to BEVs, while the engine will power the vehicle at highway speeds, addressing the high fuel consumption issue often seen in traditional extended-range electric vehicles (EREVs) during highway driving.
The decision to introduce a hybrid model comes in response to growing consumer preference for hybrids. Many EV startups in China initially focused solely on BEVs, but recent experiences have shown that consumers prefer hybrids to avoid range anxiety. Li Auto’s success in the EREV market is a prime example of the growing acceptance of these hybrid models. Other Chinese car manufacturers, such as Leapmotor and Neta Auto, have also expanded their offerings to include EREVs.
This shift in strategy by Zeekr, however, is not a universal trend. Some companies, such as NIO and XPeng, remain committed to BEVs and have stated they have no plans to introduce EREVs.
Zeekr was established in March 2021 and launched its first model, the Zeekr 001 shooting brake, in April 2021. Deliveries commenced in October of the same year. The company’s new hybrid SUV is expected to further expand its market reach and appeal to a wider range of consumers. This move by Zeekr highlights the evolving landscape of the Chinese EV market and the growing demand for hybrid solutions that address the concerns of range anxiety and fuel efficiency.
