Zeta Global Holdings Corp. (ZETA) is experiencing a surge in share price on Thursday, fueled by the unveiling of its groundbreaking intelligent mobile experience tailored for marketers. This new solution represents a significant leap forward in the world of AI-driven marketing, offering a personalized and seamless journey across all touchpoints, including mobile devices.
By seamlessly integrating AI into its offerings, Zeta empowers marketers to create highly effective, personalized cross-channel campaigns. This results in enhanced customer experiences, fostering brand loyalty and driving engagement. The solution also ensures consistent identity across all interactions, offering a unified and coherent experience for customers.
Beyond the mobile experience, Zeta is further expanding its portfolio of AI-powered capabilities with its new generative AI Agents on the Zeta Marketing Platform. These agents introduce a new level of marketing innovation, allowing marketers to customize agent workflows and leverage the power of AI to drive results.
The launch of this intelligent mobile solution marks a significant milestone for Zeta, signaling its commitment to innovation and customer-centricity. David A. Steinberg, Co-Founder, Chairman, and CEO at Zeta Global, emphasizes the importance of this launch, stating, “Expanding our AI Agent lineup and launching a new mobile offering ahead of schedule is a significant milestone for Zeta and underscores our unwavering commitment to our investment in the Zeta Marketing Platform that maximizes ROI today and spearheads innovation for tomorrow.”
Industry experts are also recognizing the impact of AI in the marketing landscape. Gerry Murray, Research Director, Enterprise Technology at IDC, highlights the undeniable link between personalization and performance, stating, “IDC research has repeatedly shown that highly personalized interactions result in 30% or better performance over those with no or low personalization. In addition, IDC estimates that GenAI will improve marketing productivity by more than 40% in the next four years. As a result, CMOs should start thinking about data and AI infrastructure as essential to customer and employee experience as well as brand equity.”
Adding to its impressive suite of solutions, Zeta Global this week revealed the Zeta Media Engine, Powered by Snowflake. This privacy-first solution utilizes Snowflake Data Clean Room and Zeta’s Identity Graph and AI tools to enable people-based programmatic activation across the open web, further strengthening its commitment to delivering targeted and effective marketing campaigns.
Investors seeking exposure to Zeta Global can explore options such as Alpha Architect U.S. Quantitative Momentum ETF QMOM and First Trust Small Cap Growth AlphaDEX Fund FYC.
As of Thursday’s last check, ZETA shares are trading at $30.20, marking an increase of 1.82%. This surge in share price reflects investor confidence in Zeta’s innovative approach to AI-powered marketing solutions and its commitment to staying ahead of the curve in the rapidly evolving digital landscape.
