Zoom Video Communications, Inc. (ZM) is seeing its shares climb today after the company announced new add-on products and functionalities geared towards bolstering its advanced enterprise offerings. These new features, included with Zoom Workplace Enterprise licenses, are anticipated to bring about significant improvements in several key areas for businesses.
The focus is on enhancing business continuity, optimizing bandwidth usage, strengthening security measures, simplifying management processes, and ensuring compliance with communication regulations. These advanced enterprise products are a strategic move by Zoom to expand its portfolio and cater to the intricate needs of large organizations and regulated industries such as finance, healthcare, and government.
Smita Hashim, Zoom’s Chief Product Officer, emphasized the significance of these new offerings, stating, “Our advanced enterprise products and features are essential tools built for Zoom Workplace and Zoom Business Services like Zoom Events and Zoom Contact Center that work behind the scenes as part of the Zoom network infrastructure to provide exceptional experiences to our customers.”
Beyond internal enhancements, Zoom is also collaborating externally to strengthen its position in the hybrid communication landscape. This month, Zoom partnered with Mitel to deliver a hybrid cloud solution that seamlessly integrates Zoom Workplace and Zoom AI Companion with Mitel’s communication platform. This collaboration directly addresses the growing demand for hybrid unified communications (UC), providing businesses with a secure and productive experience for mission-critical communications.
Investors seeking exposure to the cloud computing sector and the potential growth of Zoom can consider investing in the Global X Cloud Computing ETF (CLOU) and the First Trust Indxx Metaverse ETF (ARVR).
At the time of writing, ZM shares are trading 1.31% higher at $69.69.
