A few seasons ago, LaPointe may have been described as the uniform of choice for the out-and-about young SoHo girl. However, Sally LaPointe has expanded her customer base to include celebrities such as Beyoncé and Oprah, who frequently wear her clothes on the red carpet, at talk shows, and in their personal lives.
In a turbulent economic time where the perils of being an independent brand are more stark than ever, LaPointe’s brand is thriving. She has recently hired two new executives, including a VP of Marketing, and is expanding her business to include sunglasses and accessories.
For her resort 2023 collection, LaPointe paid homage to her SoHo neighborhood, which she has called home for the past five years. “Daily, I see a diverse group of people [dressed] in a very high/low mix, everything from crazy to conservative, which I feel is very in tune with my brand,” she said at a recent appointment.
The resort lineup featured a mix of both daytime and nighttime looks, including heavyweight satin cargo pants, cashmere sweaters, jersey catsuits, and mesh bodysuits. Snakeskin and leopard prints were key sources of inspiration, and even the most understated pieces featured bold Mongolian collars, a signature LaPointe touch.
Whether in SoHo or anywhere else in the world, LaPointe’s resort collection offers a diverse range of options for women who want to make a statement with their style.
