Heinz, known for its quirky and sometimes controversial product launches, has once again stirred the pot with its latest offering – Heinz Beanz Pigs In Blankets with Christmas Seasoning. This limited-edition product, featuring Richmond sausages nestled in a can of baked beans with a festive twist, has divided the internet, with some embracing the novelty while others find the concept, well, questionable.
On Reddit’s r/CasualUK forum, the festive tin of baked beans was met with a mixture of curiosity and skepticism. Some users, like u/fezzuk and u/LoisTano, expressed their interest, envisioning it as a unique addition to their Christmas dinner or a post-Christmas sandwich. Others, like u/dramallama-IDST and u/TemptressAngel08, were simply intrigued enough to give it a try.
However, not everyone was as enthusiastic. Users like u/miguelitaraton and u/Discopants180 voiced their concerns about the ‘Christmas seasoning,’ questioning whether Heinz went too far with the festive twist. One user, u/jaimeleblues, even went so far as to call the idea ‘gross’. Another commenter, u/Exotic-Astronaut6662, shared their experience after trying the festive beans, describing the taste as ‘ok’ and the sausages as ‘about 0.0278 fathoms in length’.
The limited-edition product, available on the Heinz website for £2.50, is marketed with a festive tagline: ‘Jingle All the Way… Beanz, pigs in blankets, and Christmas seasoning all in one can. No need to wait for the big day. Crack them open for a taste of Christmas on your toast.’
This new product comes hot on the heels of Heinz’s ‘upside down’ tin of baked beans, another limited-edition product designed to ensure every last bean is enjoyed. The company’s survey found that 87% of Brits go to great lengths to make sure they get every last bean from the can. The upside-down tin, with its new labels, encourages customers to store the can ring-pull side down to make it easier to access the beans.
While Heinz’s latest releases might not be for everyone, they certainly spark conversation and highlight the company’s willingness to experiment and tap into the ever-evolving trends in the food world. Whether these new products will become holiday staples or simply a passing fad remains to be seen, but one thing is certain: Heinz is making sure that the classic British staple remains a topic of discussion.
