Crystal Cruises Enhances Global Reservations and Sales Operations for Personalized Service and Operational Efficiency
Crystal Cruises, renowned for its exceptional cruise experiences, has announced major advancements in its global reservations and trade sales operations. Since May 1st, the North American trade reservations team has been exclusively based at the Miami headquarters to provide personalized service and enhance operational efficiency for travel partners. Dedicated teams in London and Melbourne now support key global markets, ensuring that travel partners receive assistance whenever needed.
Mary-Beth Meadowcroft, SVP of Global Sales & Reservations for Crystal, emphasized the strategic nature of this move, stating that it underscores the company’s commitment to providing the highest level of service to its travel partners and guests. By centralizing operations, Crystal can ensure more consistent, efficient, and personalized support, which is crucial for fostering strong relationships and delivering the exceptional experiences that Crystal is known for.
Expansion of Global Trade Sales Teams for Growth in Key Regions
Crystal Cruise has also expanded its global trade sales teams across key regions. In North America, Margaret Thwaites has been appointed as the new Southeast Regional Sales Director, bringing over two decades of experience and a proven track record in sales and customer relations. Additionally, a new team of Business Development Specialists will support travel advisors and Regional Sales Directors, ensuring they have the resources needed to succeed.
In response to Crystal’s focus on growth in the UK and across Europe, the brand has promoted Stephen Joyner to Senior Sales Manager for the UK and Ireland. Joyner will concentrate on expanding trade distribution and commercial reach while strengthening support for trade partners. The team has also welcomed Giorgio Costa as Regional Sales Manager for Europe, a seasoned cruise sales leader specializing in key markets including Spain, Portugal, Italy, Greece, and Turkey.
To drive growth and engagement in the Asia-Pacific region, Evon Ler has been named the new Sales Director. Ler’s extensive industry experience and strategic vision will be instrumental in achieving these goals.
Commitment to Travel Advisors and Unforgettable Guest Experiences
Marett Taylor, Chief Sales Officer for A&K Travel Group, expressed confidence that these global enhancements and expansions demonstrate Crystal’s dedication to its trusted travel advisors. The company appreciates their ongoing support and looks forward to creating unforgettable experiences for their guests to enjoy across the regions it operates in.
