Guayaki Yerba Mate Wins Good Housekeeping’s 2024 Best Kitchen Gear Award: A Celebration of Tradition, Sustainability, and Taste

## Guayaki Yerba Mate Celebrates Tradition and Sustainability with Good Housekeeping Award

Sebastopol, California, November 9, 2024 – Guayakí Yerba Mate, a pioneering force in the yerba mate and organic beverage industries, has achieved a significant milestone by receiving the prestigious 2024 Good Housekeeping Best Kitchen Gear, Coffee, and Tea Award for its Traditional Organic Loose Leaf Yerba Mate. This recognition is a testament to Guayakí’s unwavering dedication to both honoring centuries-old traditions and championing sustainable practices.

Guayakí’s Traditional Loose Leaf Yerba Mate offers a unique and authentic experience, allowing consumers to engage with the centuries-old mate ritual. The pure blend of naturally caffeinated yerba mate leaves delivers a smooth energy boost, while the loose leaf format empowers individuals to embrace the traditional method of sharing mate, using a gourd or brewing it in a French press.

Beyond the flavor and cultural significance, Guayakí’s Traditional Loose Leaf Yerba Mate embodies the brand’s commitment to ethical sourcing and environmental responsibility. Every sip supports Guayakí’s mission of regenerative agriculture, fair trade, and ecosystem restoration. The company actively fosters partnerships with local growers and Indigenous communities, ensuring sustainable practices and empowering these communities.

Robyn Rutledge, Executive Chairman of Guayakí Yerba Mate, emphasizes the deeper meaning behind their product: “Our Traditional Loose Leaf Yerba Mate has always been more than just a drink—it’s a bridge between cultures, a celebration of heritage, and a commitment to regenerating people and the planet.”

Guayakí’s commitment to sustainability is evident in their iconic yellow cans and their distinction as the world’s first Regenerative Organic Certified® loose leaf mate. The brand consistently strives to drive positive change in the yerba mate category, fostering a future where mindful consumption and environmental consciousness go hand in hand.

As a founding B Corp and the 2024 Mindful Awards Company of the Year, Guayakí Yerba Mate has dedicated nearly 30 years to building a regenerative business model that creates a net positive impact on the world. Their commitment to responsible sourcing, ethical partnerships, and environmental stewardship sets a high standard for the industry.

Discover the rich heritage of yerba mate and learn how to brew it at home by visiting Guayaki.com.

About Guayaki Yerba Mate

Based in Sebastopol and Venice, California, Guayakí [Gwy-uh-kee] is a leader in yerba mate [yer-bah ma-tay] beverages. As a certified B Corp and registered Social Purpose Corporation, Guayakí’s regenerative business model aspires to create a net positive impact in the world throughout its operations and supply chain, starting at the source. Guayakí sources shade-grown, certified regenerative, organic, and fair-trade mate that helps conserve and restore the Atlantic Forest in South America.

Guayakí works closely with smallholder and Indigenous producers to implement high environmental and social impact standards and invest in community-driven projects. Guayakí products are available at over 45,000 stores across the US and Canada. For more information about retail locations and products, visit www.Guayaki.com.

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