Kate Spade New York has announced a powerful new initiative to champion women’s mental health, alongside a star-studded Fall 2024 campaign. The brand has partnered with actresses Taraji P. Henson (known for ‘The Color Purple’ and ‘Fight Night’), Nicola Coughlan (‘Bridgerton’), and Marsai Martin (‘Black-ish’ and ‘G20’) to bring attention to this critical issue.
The campaign, which launched on September 5th, features a short film highlighting the three actresses and their personal journeys with mental health. It also marks the reintroduction of the brand’s signature Spade Flower Jacquard collection, a stylish reminder of Kate Spade’s heritage.
The heart of the initiative lies in the launch of the ‘Global Fund for Women’s Mental Health,’ a commitment to invest in community-driven programs that expand access to culturally relevant mental health resources for women at all stages of life. The fund will initially focus on programs in North America, the UK, Japan, and Australia.
This new fund underlines Kate Spade New York’s long-standing commitment to women’s empowerment and well-being. The brand has already invested over $31 million in initiatives to improve the mental health landscape for women globally. They believe that good mental health is a fundamental human right and a critical foundation for women’s empowerment.
Taraji P. Henson, one of the campaign stars, shared her powerful perspective on the importance of prioritizing mental health: ‘I’ve always admired Kate Spade New York’s unique spirit. The brand’s essence is rooted in creativity, style, and optimism. Wearing their pieces brings a sense of joy. I’m proud to stand with Kate Spade New York in shining a light on the importance of pursuing personal joy and celebrating the incredible journey we’ve all been on. As women, we tend to prioritize others before ourselves. So, what I hope for all women is to make space intentionally to give that same energy to ourselves.’
The launch of the ‘Global Fund for Women’s Mental Health’ is a significant step in accelerating the brand’s mission to create a world where all women have access to the support they need to thrive. The brand hosted its third annual ‘Global Summit on Women’s Mental Health’ in New York on September 5th, bringing together leading voices like Taraji P. Henson, Marsai Martin, Sophia Wylie, and Simone Biles to discuss critical topics like mental health in the fashion industry, mental health for young women, and the well-being of mothers and working women.
The ‘Spade Flower Jacquard Collection’ makes a stylish return alongside the campaign and the fund. Inspired by the iconic spade, the collection showcases luxurious jacquard materials crafted through a long-standing partnership with Limonta, a renowned Italian textile mill. The collection boasts a variety of designs, from sophisticated office styles to casual everyday looks.
By investing in mental health and celebrating the joy of fashion, Kate Spade New York is creating a powerful impact for women around the world. You can learn more about the Global Fund for Women’s Mental Health and the new Spade Flower Jacquard Collection at their website: [https://www.katespade.jp/](https://www.katespade.jp/)
