Pigeon Celebrates 70 Years of Innovation at CIIE, Showcasing Scientific Advancements in Maternal & Infant Care
Shanghai, China – November 6, 2024 – The seventh China International Import Expo (CIIE) witnessed the celebration of a milestone for Pigeon, a global leader in maternal and infant products. Marking its 70th anniversary, Pigeon reaffirmed its commitment to supporting mother and baby care with the theme “The Science of Love Verified”. The expo provided a platform for the company to unveil groundbreaking advancements in baby feeding technology and care solutions, underscoring its dedication to propelling the growth of China’s maternal and infant care industry.
Revolutionizing Baby Feeding: The Pigeon Nipple 3S Model
This year, Pigeon introduced its cutting-edge Pigeon Nipple 3S Model to the Chinese market. This innovative baby feeding product technology is designed to mimic natural feeding, providing a more comfortable and intuitive experience for infants. At the CIIE, Pigeon captivated visitors with an interactive installation that provided an in-depth exploration of the technology behind this groundbreaking innovation.
Strengthening Commitment to Research & Development
The CIIE also marked a significant step forward for Pigeon’s commitment to scientific research in China. The company unveiled its newly established Maternal and Infant Skin Care Research Center in the country. Recognizing the unique challenges of child-rearing in China, Pigeon established its first international research facility in Shanghai back in 2017, dedicated to local independent research and development. Pigeon’s commitment to scientific inquiry extends through partnerships with leading universities and professional institutions, forming the bedrock of its product development.
Sustainability & Social Responsibility at the Forefront
Pigeon showcased its dedication to sustainable practices at the CIIE. The company highlighted its successful efforts to reduce carbon dioxide emissions in China by 54%, amounting to a reduction of 5,303.5 tons since 2018. In collaboration with the China Green Foundation, Pigeon has taken proactive steps to restore the environment, planting 25,000 saxaul trees and restoring over 310,000 square meters of desert land. Additionally, Pigeon’s PPSU bottle recycling program in China has collected over 71,400 bottles, significantly reducing plastic waste by over 5 tons.
Supporting Vulnerable Groups
Pigeon extends its commitment to care beyond its core product offerings. The company actively focuses on supporting vulnerable groups, including low birth weight preterm infants and children with cleft lip and palate. Pigeon provides support through free clinics, financial assistance, and product donations. To date, the company has facilitated cleft lip and palate surgeries for over 30,000 children in remote areas and has established 11 breast milk banks, benefiting 6,487 infants.
A Vision for the Future
Zhou Jianfeng, Pigeon China Business DIV. President, emphasized the company’s unwavering commitment to enhancing maternal and infant health, a crucial aspect of Chinese families’ aspirations and public welfare. He expressed Pigeon’s vision for the future, stating, “Looking ahead, Pigeon will continue to strengthen its market presence in China, boost local innovation, and position our Shanghai R&D center at the forefront of global maternal and infant industry innovation. Through CIIE, Pigeon aims to promote more precise and sustainable industry practices, spreading ‘Chinese value’ to benefit families globally.
