Rags-to-Riches: Inspirational Journey of Suguna Chicken Founders

The inspiring journey of B Soundararajan and GB Sundararajan, founders of Suguna Chicken, proves that unwavering effort and spirit can turn dreams into reality. After humble beginnings in agriculture, they ventured into poultry farming with an initial investment of Rs 5000 in 1984. Through sheer determination and a keen eye for innovation, they expanded their business, overcoming challenges with resilience.

Over the next seven years, their poultry farm in Udumalaipettai, 72 km from Coimbatore, grew rapidly, attracting 40 farmers and generating earnings of over Rs 7 crore. The Suguna Chicken brand soon became synonymous with quality poultry products in Tamil Nadu.

Despite lacking formal business education, the brothers displayed remarkable foresight and adaptability, diversifying their business into various segments. Their unwavering commitment to quality and customer satisfaction propelled Suguna Foods to new heights.

In FY 2021, the company’s turnover reached an impressive Rs 9,155.04 crore, a testament to their exceptional leadership and strategic vision. In FY 2020, the company’s worth was estimated at Rs 8739 crore, further solidifying their position as industry leaders.

Today, Suguna Foods stands as India’s largest poultry business, with an annual turnover of Rs 12,000 crore. It employs over 40,000 farmers from 15000 villages across 18 states. B Soundararajan serves as the Chairman, while his son Vignesh holds the position of Managing Director.

The remarkable success story of B Soundararajan and GB Sundararajan is an inspiration to aspiring entrepreneurs and a testament to the transformative power of hard work, innovation, and unwavering determination.

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