Michael Kors, a renowned fashion retailer, has partnered with Mastercard to transform the online shopping experience for its U.S. customers. This partnership marks the integration of Shopping Muse, a next-generation retail assistant from Dynamic Yield, which leverages advanced generative AI technology. Shopping Muse empowers consumers to seamlessly find their ideal fashion picks by translating everyday language inquiries into personalized product recommendations. This innovative approach not only enhances shopper satisfaction but also significantly boosts revenue, as initial tests reveal a 15-20% higher conversion rate compared to conventional search queries.