James B. Beam Distilling Co. Expands Visitor Experiences and Events Calendar

The James B. Beam Distilling Co., a cornerstone of American whiskey production and home to the world’s #1 bourbon, Jim Beam®, is pleased to announce a significant expansion of its visitor experiences and events calendar for 2024.

This exciting new program offers guests a variety of immersive options to deepen their understanding and appreciation of the Beam family legacy and its exceptional whiskeys. Key highlights include:

Expanded tour offerings:

Guests can now choose from a variety of guided tours, each offering a unique perspective on the Beam family history, whiskey-making process, and aging techniques.

New tasting experiences:

Visitors can sample a wide range of Beam whiskeys in a variety of settings, including the new Stillhouse Tasting Room.

Interactive exhibits:

Guests can learn about the history of American whiskey, the Beam family, and the whiskey-making process through interactive exhibits.

Special events:

The Beam Distilling Co. will host a variety of special events throughout the year, including bourbon dinners, cocktail classes, and live music performances.

This enhanced visitor program reflects the James B. Beam Distilling Co.’s ongoing commitment to preserving its rich heritage while fostering innovation in the American whiskey landscape. Since 1795, the Beam family has been meticulously crafting bourbons and other whiskeys using the finest ingredients and time-honored techniques. Their dedication has resulted in a portfolio of award-winning brands synonymous with quality and tradition.

For more information on the James B. Beam Distilling Co.’s visitor experiences and events calendar, please visit www.jimbeam.com/visit.

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