In our increasingly digital world, where every click and search reflects global anxieties, the Semrush Global Issues Index serves as a vital gauge for understanding societal priorities. Released this week, the second annual index reveals that mental health and the ongoing War on Drugs are dominating global searches. These issues, which were also prominent in last year’s index, indicate a persistent demand for solutions, presenting potential opportunities for businesses in the wellness, psychedelics, and cannabis industries to align their products and strategies with consumer needs.
The Semrush index analyzes data from over 200 million global users across 35 countries, focusing on 24 core societal issues based on search volume. Advanced machine learning algorithms are used to identify year-over-year changes, providing businesses and policymakers with actionable insights to address these pressing global concerns effectively.
Fernando Angulo, Senior Market Research Manager at Semrush, sheds light on these trends, highlighting the significant opportunity for businesses within the wellness sector. He notes the consistent surge in global searches related to mental health, signaling a substantial demand for solutions to improve mental well-being. “Mental health consistently tops global search trends, which means there’s a real demand for solutions related to mental well-being across countries,” Angulo stated.
Angulo emphasizes the importance of targeted digital marketing strategies. By focusing on specific search terms like “natural supplements for depression” and “natural remedies for anxiety,” businesses can effectively connect with consumers actively seeking solutions. Semrush’s tools, including keyword research and competitive analysis, empower businesses to gain a market edge. Angulo explains, “With Semrush’s keyword research and competitive analysis tools, cannabis businesses can identify high-traffic, low-competition keywords that help them stand out in the market.” This strategic approach enables businesses to hone in on relevant terms and capture the attention of their desired audience.
Professor Jeremy Kagan of Columbia University, in conversation with Benzinga, delves into the impact of the War on Drugs on consumer behavior and business opportunities. He suggests that businesses can leverage these insights to refine their branding and marketing strategies, particularly in regions experiencing shifts in drug policy. “The rising attention on the War on Drugs reflects growing concerns about the illegal drug trade and its impact on society,” Kagan explains, emphasizing the importance of cannabis businesses highlighting their commitment to safety and quality to differentiate themselves. Moreover, Kagan recognizes the societal impact of legal cannabis trade, highlighting its role in generating tax revenue and supporting social programs.
Kagan also addresses the influence of economic concerns, such as inflation and unemployment, on search behavior as captured by Semrush. He advises marketers to adapt by offering value-driven messages that address the widespread need for relief and comfort amidst economic pressures.
The insights provided by Semrush’s 2024 Global Issues Index paint a comprehensive picture of a world grappling with complex challenges. By accurately interpreting these digital trends, businesses can not only benefit but also potentially contribute to alleviating some of society’s most pressing issues.
